.Manly Bands is actually a direct-to-consumer seller of males's bands. The company introduced in 2016 after John Ruggiero, the co-founder with his wife Michelle, could not discover an ideal wedding band.This is actually Ruggiero's 2nd look on the podcast. In April 2021, we talked about the provider's beginning, one-of-a-kind ring products, and a lot more. Ever since, Manly Bands has actually acquired its own manufacturer. The production of rings coming from, point out, Port Daniel's bourbon barrels or Fender guitar cords generates powerful video clip, points out Ruggiero, excellent for narration on social networking sites and also somewhere else.The whole entire sound of our chat is actually embedded listed below. The transcript is edited for size and clarity.Eric Bandholz: Provide our company a run-through of what you carry out.John Ruggiero: My spouse, Michelle, and also I began an on the web ring provider referred to as Manly Bands in 2016 to handle a trouble of wedding bands for males. Our experts were only wed. I possess big hands and also couldn't locate a ring that I suched as that was actually certainly not overpriced. My choices were buying coming from a catalog or having one thing customized.I found yourself purchasing coming from a website. The band showed up in a standard mailer, without any box or customer service. It was actually an unpleasant adventure through today's ecommerce requirements.Our team got wed, transferred to Fla, as well as required a project. Our team told ourselves, "Our company are actually both business owners. Why don't our team make our personal organization?" Our company explained the sorts of issues we 'd observed and also how to address them. My ring knowledge came up, and we chose to try to resolve it for other people.Our objective when our experts began was actually to pay for lease. Our experts believed making a couple many thousand bucks a month from this would be fantastic. Our company considered it a lifestyle company, not high-growth. It was simply Michelle as well as me in our garage designing rings and also delivering all of them out to consumers. We had hit on something. Our information resonated with potential customers.Michelle and I make a superb team. I generate ideas, and also she is actually the implementer. A lot of our excellence visits her imaginative mind. She titles the bands as well as cultivates people. She attaches the bands to customers. Explaining a ring only as "eight-millimeter dark" really did not suffice.Our experts developed rings from one-of-a-kind products, such as Port Daniel's gun barrels or exclusive metallics. The business removed. Since then, our experts have actually increased significantly. We now have more than 55 people in the Manly Bands family. Concerning half of those are actually band craftsmens that do work in our lately gotten manufacturing outlet in Utah.Bandholz: When did you get a manufacturer?Ruggiero: Regarding a year and also an one-half earlier. Our company had been their client for a long times, so we knew them properly. A lot of their company was actually retail, which failed to rate of interest our team-- heading to mom-and-pop jewelry experts. They retained their wholesale clients and also trademark name. Our experts obtained several of their properties as well as delivered over workers.Inducing a production staff has actually been one of the greatest factors we've carried out. It's been actually awesome to head out there as well as watch all of them create rings out of Fender guitar strings or even metallic coming from an M1 Abrams tank.Bandholz: Exactly how performs in-house manufacturing effect advertising and marketing?Ruggiero: It is actually been huge. Taking a cam to the opposite of the workplace and shooting the group utilizing lathes to cut the metallic poles or bourbon barrels into bands makes for fabulous online video. We have our cam team around at all times. We use that footage on our social networks as well as in our adds as well as newsletters. Our experts attempt to advertise that since a lot of firms in the males's band area don't make. They lose ship or order from international and after that ship it out. However our team want it to last a life time and also be actually something individuals can take pride in.Our company have actually had a considerable amount of results with our military ancestry compilation, where we source unique army materials. Our team have the M1 Garand rifle inventory, the lumber component, from War of the nations I. Watching our staff put that in the turret and reduced an item out for a ring is intriguing.Our marketing for those rings speak about the record, the soldiers, where the tool was actually used, as well as traits like that. My wife and I examined filmmaking in college. Our experts use our skills to inform and also tell a story. As an example, I recently received an e-mail from a client that shared that his gramps utilized to drive M1 tanks. The consumer skilled some of those bands to his grand daddy, and they possessed very an emotional exchange. It behaves to aid customers connect with their past and create something purposeful.Bandholz: Where can people purchase a band from you?Ruggiero: ManlyBands.com. Our experts possess pictures on Instagram, too. I get on Twitter and LinkedIn.